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  • 7 Compelling Reasons to Secure a Digital Marketing Certification

    This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s businesses – everything from sales to operations to customer service – making it one of the largest areas of CMO marketing spend. New marketing technologies are speeding up the development and delivery […]

    November 20, 2018
  • Bing Updates Expanded Text Ads With Ability to Add Even More Text

    Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An additional headline An additional description Up to 90 characters of text in each of the descriptions In total, Bing’s expanded text ads now support up […]

    November 19, 2018
  • Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

    Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create price comparison sites that would be displayed in the Google Shopping box. This initiative was introduced in response to Google being fined a record-breaking 2.4 […]

    November 19, 2018
  • Instagram to Remove Fake Followers, Comments, and Likes Generated by Third-Party Apps by @MattGSouthern

    Instagram is taking steps to limit inauthentic activity on its network. The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity. Instagram will accomplish this through the use of machine learning tools built to identify such accounts. Accounts identified as having used […]

    November 19, 2018
  • Google Explains What to Do if You’ve Acquired a Domain With Bad History by @MattGSouthern

    Google’s John Mueller has provided some guidance on what site owners should do if they’ve acquired a domain with bad history attached to it. This topic came up during a recent Google Webmaster Central hangout where a site owner was concerned about the domain he acquired having a history of piracy. Here is the question […]

    November 19, 2018
  • How to Add Facebook Live Chat to Your Website

    Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another […]

    November 19, 2018
  • 3 Proven Tactics to Help You Build More Awesome Links Efficiently by @brentcsutoras

    Links remain one of the most important Google ranking factors. Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it received – a finding that likely comes as no surprise to any experienced SEO. On November […]

    November 19, 2018
  • Google to Let Users Leave Comments on Search Results

    Google is preparing to roll out a new feature that will allow users to leave comments on search results. This feature was revealed in an official Google help document that explains how users can leave comments and read comments from others. In addition, there is also a page dedicated to comments within the search contributions […]

    November 17, 2018
  • Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st by @MattGSouthern

    Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions. If you have a chatbot that sends subscription messages […]

    November 17, 2018
  • Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern

    Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: The absolute top of the page Anywhere in the […]

    November 17, 2018
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