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7 Compelling Reasons to Secure a Digital Marketing Certification
This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s businesses – everything from sales to operations to customer service – making it one of the largest areas of CMO marketing spend. New marketing technologies are speeding up the development and delivery […]
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Bing Updates Expanded Text Ads With Ability to Add Even More Text
Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An additional headline An additional description Up to 90 characters of text in each of the descriptions In total, Bing’s expanded text ads now support up […]
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Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern
Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create price comparison sites that would be displayed in the Google Shopping box. This initiative was introduced in response to Google being fined a record-breaking 2.4 […]
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Google Explains What to Do if You’ve Acquired a Domain With Bad History by @MattGSouthern
Google’s John Mueller has provided some guidance on what site owners should do if they’ve acquired a domain with bad history attached to it. This topic came up during a recent Google Webmaster Central hangout where a site owner was concerned about the domain he acquired having a history of piracy. Here is the question […]
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3 Proven Tactics to Help You Build More Awesome Links Efficiently by @brentcsutoras
Links remain one of the most important Google ranking factors. Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it received – a finding that likely comes as no surprise to any experienced SEO. On November […]
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Google to Let Users Leave Comments on Search Results
Google is preparing to roll out a new feature that will allow users to leave comments on search results. This feature was revealed in an official Google help document that explains how users can leave comments and read comments from others. In addition, there is also a page dedicated to comments within the search contributions […]
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Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern
Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: The absolute top of the page Anywhere in the […]