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5 Best Ecommerce Tools Every Merchant Should Know!
We are living in an online era. With the advent of internet and good infrastructural facilities in developed as well as developing countries, more and more businesses are willing to sell their products online. The e-commerce industry is seeing a never before growth in present time with new customers choosing to buy things online than […]
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Google Ads Brings Merchant Promotions to Shopping Actions
Google Ads has added its Merchant Promotions program for Shopping Actions to help retailers. This integration allows online retailers the ability to add promotions to their Shopping Actions stock. The promotion will be visible to customers wherever the products are discounted in Google Express. Here’s an example: Google emphasizes the importance of this to increase […]
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Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern
The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability. AMP for WP, which currently has 100,000+ downloads, was pulled from the official WordPress.org plugins section last month. It has since reappeared as of last week. The developer says the reason it was pulled was […]
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How SEO and PPC Keyword Research Can Work Together?
It is a fact that a well organized PPC campaign turns out to be beneficial to your SEO campaign. If you already have an active PPC campaign and are looking to invest more in SEO, then it is good for you and your business. Part of the reason is that, it shows that you have […]
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Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising. As we went about our onboarding checklist, we ran into a snag. The small business had never had direct access to their Google […]
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How to Analyze Audience Performance with Google Analytics
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with […]
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Why Are Google Rankings So Volatile and Fluctuating?
Welcome to another edition of Ask an SEO! Today’s question comes from Dwight in Texas. He asks: Why is it that we see lately our rank on Google for “auto shipping” go from 6 to unranked? Then, in a day or so it shows back up in or around the same rank. We have […]
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9 Futurist Content Marketing Insights You Must Know Now by @lisabuyer
The creative content marketing secret may be in the palm of your hand, or an extension of it. The smartphone has evolved from a personal necessity to a revolutionary content-producing machine. Its built-in camera is wired with superpower-like features, formats, apps, platforms, lenses, filters, and social media channel magic. Its output potential is making marketers think […]